optimisationWebEZ
Factors WebEZ address in Search Optimisation:
KEYWORDS
* Topic extraction: For keyword selection, we use Google Ad
Words - Google Ad Sense
* IN URL - First word is best, second is second best, etc.
HEADER
*Keyword in Title tag: Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.
* Keywords in Description meta tag: Shows theme - less than 200
chars. Google no longer "relies" upon this tag, but will often use it.
* Keyword in Keyword metatag: Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it
can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this
tag, but others do.
BODY
* Keyword density in body text: 5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.
* Individual keyword density: 1 - 6% - (each keyword/ total words)
* Keyword in H1, H2 and H3: Use Hx font style tags appropriately
* Keyword font size: "Strong is treated the same as bold, italic is treated the same as emphasis"
* Keyword in alt text: Should describe graphic - Do NOT fill with spam
OTHER
* Age of page vs. age of site: Age of page vs. age of other pages on site
Newer pages on an older site will get faster recognition.
* Page Rank: Based on the Number and Quality of links to you
Google link reporting continues to display just a SMALLfraction of your actual
backlinks, and they are NOT just greater than PR4 - they are mixed.
REGISTRATION
* Domain Registration Time: Domain Expiration Date
Register for 5 years, Google knows you are serious.
Register for 1 year, is it a throw-away domain?